You think cotton is the most natural fabric? Think again…

Cotton is mostly grown in developing countries. To keep the price low, farmers use the cheapest pesticides to protect their fields from unwelcome guests.
It’s also a thirsty plant – it can take 6.800 liters of water to grow cotton for one pair of jeans. It means your trousers can be „responsible” for pollution of ground water, not to mention an enormous amount of watering to grow the cotton.

So what should we do? We all love jeans, don’t we?
It’s easy. Just look at the hidden price – watch the video made by Gecko and you will know what to do 🙂


Check out Gecko website and their Facebook profile

Wanna know which jeans brands do care about inviroment and fair trade – check out GoodGuide

The photo shows one of the images taken from the video.